An intro to media consumption in the smartphone age

This post will explore how mobile phones have impacted the media industry.

Together with the circulation and production of digital content, media consumption habits are also being greatly affected by technological advancements. The mobility of smart devices has moved the way that audiences are consuming read more media towards a regular and on-the-go activity. In the past, audiences would have to wait to enjoy or tune in to prescheduled broadcasts, which were organized by executives and run on a rigorous schedule. Instead, nowadays, consumers can view, listen or access content as and when they please. Those such as the head of the fund that is a shareholder in ITV would have the ability to affirm that this has resulted in an improvement in material production as consumers are rapidly watching programs and continuously seeking out new things to check out.

Over the past few years, as society has come to be reliant on mobile phones, innovation has become the focus of attention for many areas of industry. The increase of smart devices has fundamentally improved the media industry, leading to new advancements in the way media is created, distributed and consumed. Before the age of digitalisation, media has been traditionally consumed in standardised formats such as paper publications and television or radio shows. Nevertheless, more just recently, the media landscape is showing a palpable shift towards mobile-first platforms. In addition to this shift, there has been a variety of new opportunities in media, most particularly within the journalism, marketing and entertainment sectors. The head of the fund that has a stake in Sky, for instance, would recognise that the smartphone period has in fact, pushed the media industry to reinvent its business models and strategies, interrupting traditional outlets and avenues for media access and intake, with a series of new and groundbreaking digital media examples.

Generally, the media industry is known for being a structured and highly organised sector, with many opportunities for career development. However, in modern society, the advancement of smartphones has caused a couple of major shifts in the way media is shared and provided. Among the most influential developments in the media industry is the combination of mobile applications and streaming services, which have made smartphones into the most accessible digital media devices on the market. With the ability to deliver video, text and audio content, smart devices are the optimum tool for distributing and accessing media at any given time or location. The likes of the CEO of the fund that owns Euronews would recognise that media companies are continuously working on reformatting their content to prioritise smartphone ease of access. Currently, trends which are popular on social media are especially prominent for media companies to consider. Specifically, short form video and global TV are gaining traction for supplying interesting and accessible content for audiences all over the world.